Ford dealer doubles the price of the F-150 Lightning

Ford has started out to provide the F-150 Lightning electric pickup truck, but some sellers are having gain of the need. A person of them was noticed doubling the value of the electric pickup by including a $69,000 markup.

As we earlier noted, Ford has about 200,000 reservations for the electric pickup truck, and its sellers are currently making an attempt to change all those reservations into orders.

With Ford reportedly scheduling to make only about 40,000 models this year in advance of ramping up creation to 150,000 units following 12 months, there’s a good deal far more need for the F-150 Lightning than what Ford can provide in the in the vicinity of future.

Some Ford dealers have been taking benefit of that demand from customers by charging very superior “market adjustment” charges on major of the manufacturer’s prompt retail cost. We beforehand tracked some of all those premiums and observed some as significant as $30,000.

Update: Ford states that it was a printing error. Most likely, but we have observed tons of some others like this so it was undoubtedly believable:

But now we have noticed a listing that beats that history. An F-150 Lightning Discussion board consumer uncovered a unit marked up by $69,000 at Gary Smith Ford in Fort Walton Beach, Florida:

As you can see, this markup doubles the selling price of the F150 Lightning electric pickup.

Previously this yr, Ford warned sellers about participating in these methods, but the automaker has confined power when it arrives to managing dealership price. The automaker can restrict the F-150 Lighting allocation, the number of units it provides to people sellers, if they mark them up also considerably.

More recently, Ford also instructed dealers not to provide F-150 Lightning demo vehicles far too speedily, or they will encounter fines.

Electrek’s Consider

CEO Jim Farley went a tiny further more previous 7 days and explained that Ford may ultimately change its distribution model for electric cars and purpose for uniform pricing in all places – a product that Tesla has pioneered.

It may possibly be hard to put into action this approach due to the fact Ford is carrying the baggage of its large dealership network, but it seems to be like markups are getting so a lot of a drawback that they are a job worthy of using on.

I hope they determine it out mainly because these varieties of marks up are crazy. I hope no a person buys the automobile at that price.

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